I ask the questions others are afraid to ask.
I’m Elise Zur, a UX Researcher and Product Strategist with a background in Cognitive Science and Computer Science. I help people feel comfortable with technology by turning complex systems into experiences that are approachable, inclusive, and easy to understand.
A Fresh Look for Sierra Pacific Properties
Led the redesign of the Seeno Homes website, enhancing the user experience by simplifying navigation and creating a seamless journey for prospective homebuyers.
Modernizing Seeno Homes
Led the redesign of the Seeno Homes website, enhancing the user experience by simplifying navigation and creating a seamless journey for prospective homebuyers.
Finetuning Poppin’s Guest Experience
Uncovered user needs and motivations through in-depth research and testing. Led user interviews, concept testing, and usability studies to dive into the “why” behind behaviors.
Reimagining Duffl’s Usability
Redesigned Duffl’s snack delivery interface to resolve usability issues and streamline the experience for UCLA students. Crafted a faster, more intuitive design that meets the demands of busy college students.
WeCare, Addressing Burnout in Healthcare
Led a global team to design WeCare, an app connecting healthcare workers during COVID-19. Delivered a user-centered solution to combat burnout, earning first place in the Mental Health track of The Pitt Challenge.
