I'm Elise Zur, a UX Researcher & Product Strategist translating human behavior into design impact.

I observe what users need, shape strategies that deliver, & bring people together to make it happen.

Currently pursuing MS in HCI @ Carnegie Mellon. BS in Cognitive Science @ UCLA.

A Fresh Look for Sierra Pacific Properties

Led the redesign of the Seeno Homes website, enhancing the user experience by simplifying navigation and creating a seamless journey for prospective homebuyers.

Laptop displaying a website for Sierra Pacific Properties, Inc., showing a modern building and text about developing East Bay communities for nearly four decades.
Laptop displaying the Seeno Homes website with a modern kitchen image, main headline 'Building the American Dream Since 1938', and a green call-to-action button for starting a home search.

Modernizing Seeno Homes

Led the redesign of the Seeno Homes website, enhancing the user experience by simplifying navigation and creating a seamless journey for prospective homebuyers.

Finetuning Poppin’s Guest Experience

Uncovered user needs and motivations through in-depth research and testing. Led user interviews, concept testing, and usability studies to dive into the “why” behind behaviors.

Screenshot of a digital meeting notes document showing a meeting summary, chapters, outcomes, and a video player on the right side with a session of a person named Elise Zur. The notes include details about app testing, feedback, and features.
Three smartphones displaying the Duffi online shopping app. The first screen shows a list of sweet products including Haribo Peach Rings, Ben & Jerry's ice cream, Snickers, and Nerds, with prices and add buttons. The second screen displays the homepage with search bar, categories like Snacks, Grocery, Drinks, and Fruits, and recent purchases. The third screen shows the shopping cart with selected items, Haribo Peach Rings and Guayaki Yerba Mate, with quantity controls and pricing details.

Reimagining Duffl’s Usability

Redesigned Duffl’s snack delivery interface to resolve usability issues and streamline the experience for UCLA students. Crafted a faster, more intuitive design that meets the demands of busy college students.

WeCare, Addressing Burnout in Healthcare

Led a global team to design WeCare, an app connecting healthcare workers during COVID-19. Delivered a user-centered solution to combat burnout, earning first place in the Mental Health track of The Pitt Challenge.

Three smartphones displaying a healthcare community app with welcoming messages, recent posts, and illustrations of healthcare professionals, including doctors and nurses, wearing masks and scrubs.